What is Web 2.0 and do I need it?
Web 2.0 is first and foremost a buzz word. It describes what is seen as the major shift that the internet has taken over the last 4 years, from a place of information, to a network of interaction. At the center of the Web 2.0 concept, is Interaction.
How can you benefit from Web 2.0? It is pretty simple actually. By involving your customers in your website, you can actually create new customers, or change first time purchasers into life long customers. Using Web 2.0 is basically relationship building on the internet. Some features that businesses use to involve their visitors in their sites are Blogs, Forums, and Comment systems.
